Our Approach

We believe that data-driven,
learning-oriented organizations are the future.

That's why we've developed a growth framework that combines three foundational elements:
Pillars, Phases, and Process.

Pillars.
Phases.
Process.

Pillars lay the foundation for an organization to measure, test, and execute against a growth strategy.

Phases enable organizations to focus on the right priorities with consistent rhythm and momentum.

Processes break down those priorities into actionable tasks.

The Pillars

First, you need the foundation to measure, test, and execute against a growth strategy.
To do that, you need these three things working properly, in priority order.

Technical
Infrastructure

What are the tools you will use to measure and action full-funnel growth?

We will scope, implement, and manage things like:

Landing Page Analytics
In-Product Analytics
CRM Systems
Automated Sales Sequences
Custom Data Solutions
AI and ML Solutions

Expertise
and Iteration

Do you have the expertise in the crafts, mediums, and platforms required for growth?

We are literally called "Iter8" so of course we help you through the full cycle of iteration.

Paid and Organic Traffic
Copy Writing
Design Support
Conversion Optimization
Launching Clean Experiments

Team Culture
and Training

How do you design an organizational growth culture across your teams?

We will work with your team to:

Instill Growth Culture
Define and Assign KPI's Across Teams
Build Agile Growth Processes
Train Key Stakeholders on New Tools and Processes
Deliver Training Materials

Get a Free Growth Audit

The Phases

With the Pillars in place, you are ready to start performing what we call "Iterations".

Each Iteration has 4 phases, with the 8 representing that this is a never ending process.

Insights

By seamlessly blending both quantitative metrics and qualitative feedback, we cultivate a holistic view, ensuring a solid groundwork for every subsequent phase.

Targets

Building on the Insights phase, we prioritize areas of opportunity while setting clear and actionable targets, along with measurable KPIs.

Experimentation

We develop hypothesis, scope, and launch clean actionable experiments that will enable us to learn what works for our goals.

Retro

When the experiment is completed, we review what we learned and discuss the path forward. We also discuss ways that the organization can improve growth velocity.

We can do all of this for you, or we can train, coach and leverage your own team.

The Process

In every phase of our growth approach, we implement proven processes and frameworks that drive efficient execution of any service your company requires.
We also help you build repeatable internal processes that will drive consistent growth.

Get a free Growth Audit

Ready to supercharge your growth but not sure where to start? Let's chat.

We'll sit down, listen to your challenges, and even sign an NDA if that makes you comfy.

Then we'll give you a no-strings-attached audit of your business—pinpointing exactly where you can level up in tech, performance, and culture.

So, why wait?

Let's find out how strong your growth pillars really are.

Let's Talk

Our Approach

Pillars. Phases. Process.

The Pillars

First, you need the foundation to measure, test, and execute against a growth strategy. To do that, you need these three things working properly, in priority order.

Technical Infrastructure

Expertise and Iteration

Team Culture and Training